Introduction to Product Engineering Services

by   Anil Janardhanan | March 17, 2022 Introduction to Product Engineering Services

As technology and innovation are disrupting business models, many non-IT professionals need to be aware of certain concepts in order to have a successful corporate career and be effective on their work. One such topic is product engineering. 

The life cycle of a product has several phases, as products may require regular updates and adjustments. First step in the development of a product is the generation of a business viable idea - many times it could be taking a disruptive innovation or new concept to the market. Business process many have to be developed from scratch. This could involve multiple complexities involved especially in scenarios like – launching a totally new product; or an extension to a new market segment or geography etc. In such situations, product engineering services from a technology partner can come to the rescue. 

What is Product Engineering Service?

Product engineering services involves the processes of innovation & ideation, design, prototyping, development, testing, and deployment. However, these are challenging tasks for many enterprises. They requires larger investments, technology talent, tools, access to market, sustained engineering effort, adoption of newer development process & tools, and so on. Today’s world technical resources are in short-supply and with limited bandwidth enterprises will really struggle with new product initiatives. This is when companies to hire Product Engineering Services (PES) from a reputed technology partner, who help them address the above challenges.  

The product engineering service providers have specialized manpower with the right technical skills & experience to help their client companies to tackle the challenges associated with product engineering. 

Product Life cycle Phases

Product engineering services from a reliable partner should get integrated well with the company’s in-house activities. Most of the leading service providers follow a well-organized and step-by-step approach. Here are some key stages of product engineering services:

  • Understand the needs
    • Product Ideation & creation of  
      • Journey maps
      • Business lean canvas
      • Value chain analysis
      • Riskiest assumptions
    • Look, reach out & Listen to:
      • Real end users
      • Known customers
      • Industry professionals
      • Understand the industry trends
    • Understand and document the user stories and workflows
  • Architecture & Prototyping
  • Design & development of Prototypes
  • Validate
    • Riskiest assumptions
    • User stories and workflows 
  • Implementation of Minimum Viable Product (MVP)
  • QA & testing
  • MVP delivery & Enhancements
  • Maintenance & Support

Benefits of Outsourcing the Product Engineering Services

The technology market is growing faster and becoming very competitive, forcing companies to find and utilize every advantage they can. Outsourcing Product engineering services offer several benefits to enterprises like:

  • Optimum cost for product and service development
  • Business agility to respond to market changes
  • Lower time to market
  • Competitive advantages
  • Greater customization to variety of Customer segments


The competition is not getting easier and in order to stay competitive in today’s digital world, enterprises are expected to conceptualize, develop, and launch products, solutions and services quicker and with agility. The importance and popularity of product engineering services are on the rise, with more and more enterprises across the globe and across industries are leveraging product engineering services (PES). 

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