Gadgeon Establishes a Robust Global Innovation Center for Consumer Products Company

Executive Summary  

A leading global consumer products company from the USA sought a reliable partner to establish a Global Product R&D and Innovation Centre in India. The goal was to boost engineering R&D, stay competitive, meet evolving customer demands, and increase market share. 

Gadgeon's expertise and services enabled the customer to effectively establish a fully functional global innovation center. Gadgeon helped them by quickly setting up a skilled team, implementing agile processes, and ensuring scalable growth and successful product launches within tight timelines.

Customer Challenges

In today’s highly competitive digital marketplace, the Customer was struggling with several challenges: 

• With its current R&D capacity, the company focused mainly on high-end products, paying less attention to the lucrative lower-end market.
• Competitors were gaining significant market share with products having rich features at lower cost.
• The company could no longer ignore this segment and to address this segment of products, needed to augment with a strong and agile R&D team quickly. 
• Existing R&D and product development processes were making the pace of new product development slower, making it difficult to maintain its market position. 
• The pressure to meet the preferences of consumers from the new segment was challenging due to lack of R&D expertise skillset.

To overcome these challenges, the Customer sought to establish a robust, all-encompassing global innovation center. 

The Partner Selection Process 

The customer conducted a detailed selection process, shortlisting four Indian technology companies, including Gadgeon, through online research and company profiles. Shortlisted companies submitted responses to a formal RFQ. 

Gadgeon provided a comprehensive document outlining its approach, value proposition, credentials, and budgets. Based on RFQ responses, the list was narrowed down to two companies. Customer representatives visited the R&D centres of the finalists for on-site evaluations. 

The customer chose Gadgeon over other competitors after conducting reference checks with existing Gadgeon customers, confirming its reliability. Gadgeon consistently met and exceeded expectations, becoming the customer’s preferred partner. 

Methodology and Approach 

Gadgeon helped to establish the global innovation center, by offering specialized expertise in establishing teams, implementing agile methodologies, and navigating the complexities of cross-functional collaboration across geographies.  We helped to streamline the setup process by providing the right talent, tools, and governance frameworks, enabling a faster, more efficient launch. 

We helped the customer gain access to end-to-end product development capabilities, covering every stage from initial idea through design, creation, testing, and release. Our proficiency in embedded hardware and software solutions accelerated the creation of cutting-edge capabilities, propelling innovation and enabling the client to set up the GIC quickly.

We applied design thinking, focusing on understanding the needs and challenges of the global consumer products company to create innovative solutions. Using our deliverable-focused Service Delivery Model, we ensured seamless collaboration and efficient execution —bringing the customer’s vision to life with precision and agility.

Our deep expertise, proven methodologies, and industry-leading best practices helped us deliver excellence using diverse domains, platforms, and the latest technologies. 

• Cutting-edge Technology Access: Enabled access to cutting-edge technologies and extensive domain insights to streamline workflows, integrate disparate systems, and facilitate intelligent innovation. 
• Quick Team Setup: Established a skilled India-based technical team within six weeks, independently managing SaaS platform development.
• Rapid Deployment: Deployed a senior technical team onsite within two weeks for seamless knowledge transfer and planning.
• Agile Execution: Implemented an agile model with governance, tools, and implementation best practices for end-to-end product development. 
• Effective POCs: Utilized proven frameworks and methodologies to deliver efficient and precise POCs, optimizing resource allocation and ensuring impactful outcomes. 
• Independent Delivery: Achieved independent delivery by the India team within six weeks.
• Seamless Scalability: Supplied a solution to enhance operational scale, offering dedicated resources, robust infrastructure, and efficient processes. 

Business Results 

Gadgeon's services and expertise were pivotal in helping the consumer goods company establish a fully functional global innovation center. By fostering cross-functional collaboration, it could accelerate product development and adapt more quickly to local consumer preferences while maintaining a global perspective. 

Gadgeon’s highly skilled technical team enabled efficient planning and quick development. 
The agile execution model, supported by robust governance, tools, and HR best practices, allowed us to deliver results within six weeks. 
Setting up the product R&D group within five months helped the customer launch a complex product line under tight time and cost constraints.  
The GIC team experienced scalable growth, expanding to over 75 members within nine months while meeting all key performance indicators, fostering long-term trust and a foundation for future success.

Gadgeon was instrumental in accelerating the customer’s innovation efforts, enabling rapid scalability and competitive advantage in the dynamic consumer product market.